Know Your Meme
Rebecca Black is an amateur YouTube musician who is known for her music video “Friday.” The song gained online notoriety in March 2011 for its monotonous lyrics accompanied by heavy use of auto-tune. The music video was first uploaded in February 2011. CNN Marquee's blog announced that her video was produced by Ark Music Factory, a California-based company that produced similar teen music videos, such as Kaya's "Can't Get You Out of my Mind" and Alana Lee's "Butterflies". All of these videos have young girls whose voices are auto-tuned, but somehow become really popular, either because some people actually like them or because people are laughing at them.
The music video gained popularity during the second weekend in March, when the popular blog The Daily What posted the video on March 11th, 2011. It was then reblogged and shared on Tumblr, Twitter and various discussion forums. By March 15th, the video had reached over 3 million views and by March 17th, it reached 10 million views and the single reached the Top 100 on iTunes. On March 30th, 2011, Rebecca Black’s “Friday” YouTube video officially surpassed Justin Bieber’s “Baby” in total number of user downvotes with over 1.1 million downvotes.
They are supposedly talking about a summer tour for Rebecca Black, even though most of the views are people making fun of her voice and the horrible video that was made. During her interview with the internet news blog, The Daily Beast, Black said she was surprised by all of the horrible comments on her video, but she refused to take the video off of Youtube. She said, “I decided not to give the haters the satisfaction that they got me so bad I gave up.” She also had interviews on ABC's Good Morning America and Jay Leno.
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